Sorry but This Video won’t embed.  It is mind blowing and earth shattering so please click it (and come back).

Social media isn’t a fad, it’s a fundamental shift in the way we communicate.

I am currently doing some MA level work on Mission in Culture and Context.  I have been contemplating what area to research and had three ideas.  On of them was the way in which The Church engages with social media in a missiological context.  @annamdrew posted this video.  Needless to say, the two other areas I had contemplated faded into insignificance.  I wonder what Bevans and Schroeder would say about this clip if they were writing their book in 200 years time.