There is a programme on BBC3 tonight that the little anthropologist inside my head finds fascinating. “BBC Three looks into ‘evangelical frenzy’ over Apple“. I can’t work out whether this is tongue-in-cheek or whether the comparison is a startling revelation about the inner desire within society for religiosity. Have Apple tapped into a marketing tool that the church has long forgotten – how to give a religious experience?
Check it out at 9pm on BBC3.