I came across an article about social media and church websites entitled “10 reasons Why Social Media Matters”.  It is very good at highlighting the shift in the flow of information that I hinted at yesterday in my blog post about advertising.  This is also the conversation that Pete Phillips and many others have been having about the seven principles of new media.  No longer is Big Brother giving us information from the top but now there is genuine interaction between those on the ground.  This shift is as big, if not bigger than the invention of the printing press!!

I’m not sure I necessarily agree with the original article but it is certainly pointing in the right direction.  For example, point seven:

7) Social media needs Christians

I’m not sure that this is actually the case.  Perhaps a more honest statement would be The Church(tm) needs social media.